How we vet every publisher before we pitch them

Most of the sites we review never make it into a pitch. Here is the checklist every publisher has to pass first.

1. Consistent organic traffic over the last 12 months.
2. Traffic from countries that match the client’s market.
3. Clear topical overlap with the client’s niche.
4. Real authors and an editorial standard.
5. No “write for us, all topics accepted” pages.
6. A clean outbound link profile.
7. Indexed, well-maintained content.
8. Not part of a known link network.
9. Bonus: cited by AI assistants for related queries.

Only sites that pass go into a client’s target list, and clients approve that list before we start outreach.